Thomas Rhett, Sam Hunt, and Cole Swindell were announced yesterday as the three finalists for the ACM New Artist of the Year award. The announcement comes after one round of fan voting for eight new artists that were announced as semi-finalists.
Each artist and their marketing team had a distinct plan for winning over fan support, but it’s clear that some plans worked better than others. Both Chase Rice and Thomas Rhett released regular videos on their personal YouTube pages hoping to gain votes. Rice’s campaign focused on his love for America and his good looks, while Rhett hoped to convey his true self. Ultimately it was Rhett who made it through to the next round.
Sam Hunt can credit the launch of his Lipstick Graffiti Tour for his advance to the next round. Hunt has been performing in front of a couple thousand fans on a regular basis, making it easy for him to push the ACM message. Additionally, Hunt has been on a tear radio wise. “Take Your Time,” the second single off Hunt’s debut album currently sits inside the top 20, but many fans are also hearing the tracks “House Party” and “Break Up in a Small” by request on their local stations.
As for Cole Swindell, he can credit his more than 200,000 strong Twitter base and a creative contest. His fan club, the Down Home Crew, was invited to submit a video on Instagram of why they believe they deserve a shot to hand with Cole on the red carpet at the upcoming awards. In doing so they were also voting for Cole to be named a finalist by using the appropriate. The winner of Cole’s interactive contest will be announced soon.
The final round of voting begins on April 8 at 3 pm and runs until April 18, the day before the ACM Awards in Dallas, Texas.